The overarching goal is to reduce apprenticeship dropouts. We are looking for practical, interactive formats or programs that systematically embed appreciation into everyday training.

Your solution should strengthen apprentices, increase their motivation, and build a strong, long-term connection to the company.

Guiding Questions

• How does your format foster appreciation for apprentices and help prevent dropouts?
• How can the format/program be integrated into daily operations?
• How can the format be easily transferred from one store to other locations?

Additional Requirements

• Target group: Commercial apprentices (sales, fresh food counters, logistics, administration)
• Human factor: The format should be engaging, interactive, and playful
• Timeframe: Continuous support from onboarding to graduation; not a one-time event
• Reality check: Consider staff shortages; limited time for bureaucratic initiatives

What We Are Not Looking For

• One-off effects: no apprentice outings or PR events without lasting impact
• Standard trainings or seminars without interaction
• Expensive VR solutions or complex dashboards
• Academic papers without directly implementable measures